In a major blow to popular Indian confectionery brand Priyagold, the Nepalese government has completely banned the import, sale, and distribution of all its biscuit products across the country following alarming food safety violations uncovered by Indian regulatory authorities.
The decisive action taken by Nepal Department of Food Technology and Quality Control comes directly after the Food Safety and Standards Authority of India suspended the manufacturing license of Surya Food and Agro Limited. A detailed inspection conducted at the production facility revealed severe hygiene deficiencies, including the shocking discovery of cattle feed bran being routinely used in biscuit manufacturing. Indian regulators have initiated formal legal prosecution proceedings against the company management, while Nepalese authorities issued an urgent nationwide directive ordering importers, distributors, and retail shop owners to immediately clear existing stocks from market shelves to protect public health.
Consumer welfare organizations have strongly supported the swift cross border ban, emphasizing that zero tolerance must be enforced when corporate negligence threatens public health standards. Market analysts note that the severe regulatory crackdown could significantly damage consumer trust and export revenues for the FMCG major across neighboring Asian markets.
